AEO, GEO, SEO & AI Audit Services

What We Offer

Four services. One clear objective.

Visibility where it matters. Across traditional search, AI-generated responses, voice results, and the platforms your clients rely on every day. We bring AEO, GEO and SEO together into one cohesive strategy that keeps your business competitive as search keeps reinventing itself.

Our AI auditing sits alongside this as a dedicated service, giving you clear insight into how your business is performing in an AI-driven landscape and where to improve.

65%

of searches now end without a click

3×

more queries handled by AI assistants year-on-year

AI

is now the first stop for purchasing decisions

Now

is the right time to get ahead of your competitors

AEO

Answer Engine Optimisation

01 — AEO

Be the answer, not just a result.

Answer Engine Optimisation (AEO) is the practice of structuring your content so that AI-powered search tools. Google AI Overviews, Siri, Alexa, Bing Copilot; can extract it and deliver it directly as an answer. No click required from the user. No second chance for your competitors.

When someone asks their phone "who's the best web design agency near me?" or searches "how much does a website cost?", AEO determines whether your business answers that question... or whether someone else does.

Optimised content structure for AI extraction

Featured snippet and Position Zero targeting

Voice search and conversational query coverage

FAQ and Q&A schema markup

Structured data implementation across your site

Real-world example: A law firm implementing AEO starts appearing as the direct spoken answer when someone asks their voice assistant, "What should I do if I've been in an accident?"; capturing a high-intent enquiry before that person even visits a website.

Discuss AEO for your business

GEO

Generative Engine Optimisation

02 — GEO

Trusted by AI. Referenced by name.

Generative Engine Optimisation (GEO) is the discipline of making your business content authoritative enough that AI systems; ChatGPT, Google Gemini, Perplexity, Microsoft Copilot. Cite it, reference it and recommend it when generating responses.

Traditional SEO earns you a ranking. GEO earns you a reputation inside the AI. When a potential client asks ChatGPT to recommend a service provider in your industry, GEO is the reason your name appears in the answer instead of a competitor's.

Content architecture built for AI comprehension

Authority signals and E-E-A-T strengthening

Citation-worthy content creation

Brand consistency across all digital touchpoints

AI crawlability and entity optimisation

Real-world example: A financial consultancy we work with now appears as a named recommendation inside ChatGPT responses to questions about tax planning for small businesses; generating warm inbound leads from an audience that never visited their website first.

Get cited by AI engines

SEO

Search Engine Optimisation

03 — SEO

Rank higher. Convert better.

Search Engine Optimisation (SEO) remains the essential foundation of digital visibility. It is the practice of making your website rank higher on Google, Bing and traditional search engines; driving qualified organic traffic that costs nothing per click and compounds over time.

AEO and GEO do not replace SEO. They build on it. A weak SEO foundation makes everything else harder. We ensure yours is solid, structured and working before adding the layers on top.

Technical SEO audit and remediation

Keyword strategy and search intent mapping

On-page optimisation (titles, meta, headers, structure)

Content strategy built around organic growth

Performance, Core Web Vitals and mobile optimisation

Real-world example: A home services company goes from page three to page one for ten high-intent local keywords within 90 days; without spending a pound more on advertising. The traffic compounds monthly from that point forward.

Improve your rankings

AI Audit

AI Audit Services

04 — AI Audit

Know exactly where AI fits your business.

An AI Audit is not a checklist. It is a structured, strategic review of your entire business; conducted in collaboration with your leadership and department heads; to identify precisely where AI can reduce cost, improve efficiency and accelerate growth.

Most businesses are either using AI reactively (random tools, no strategy) or not using it at all. Neither is a competitive position. Our audit gives you a clear, prioritised roadmap so you can act with confidence, not guesswork.

What the audit covers

01

Discovery & Mapping

We meet with each department. Marketing, sales, operations, finance, customer service; to map existing workflows and identify friction points.

02

Opportunity Analysis

We identify where AI tools can replace, augment or accelerate specific tasks; ranked by impact, ease of implementation and return on investment.

03

Risk & Readiness Review

We assess your data, processes and team readiness to ensure AI adoption is practical, compliant and built on solid foundations.

04

Actionable Report

You receive a detailed written report with prioritised recommendations, suggested tools and a phased implementation plan your team can act on immediately.

What's included

Department-by-department interviews Workflow analysis and mapping AI tool recommendations Competitive landscape review Marketing and content AI opportunities Operations efficiency review Phased implementation roadmap Written executive summary

Real-world example: A mid-size e-commerce business discovered through their AI Audit that three manual processes; customer service triage, product description writing and inventory reporting... could be 80% automated. Implementation cost was recovered within six weeks.

Book an AI Audit

At a Glance

Three strategies. One complete picture.

SEO, AEO and GEO are not competing priorities. They are complementary layers of modern search visibility. Here is how they work together.

🔍

SEO

Google & Bing
organic rankings

🎙️

AEO

Voice assistants &
featured snippets

🤖

GEO

ChatGPT, Gemini &
AI-generated answers

	SEO	AEO	GEO
Primary goal	Rankings & organic traffic	Direct answers & zero-click visibility	AI citations & brand authority
Where it shows up	Google, Bing search results	Featured snippets, voice assistants, AI Overviews	ChatGPT, Gemini, Perplexity, Copilot
Success metric	Rankings, organic sessions	Snippet appearances, voice captures	Brand mentions in AI responses
Best for	Sustained traffic & discoverability	High-intent answers, local & voice	Authority, trust & AI-era credibility
Urgency	Ongoing; always relevant	High; voice adoption accelerating	Critical; early movers have the advantage now

🔍 SEOSearch Engine Optimisation

Goal: Rankings & organic traffic
Where: Google, Bing search results
Measures: Rankings, organic sessions
Best for: Sustained traffic & discoverability

🎙️ AEOAnswer Engine Optimisation

Goal: Direct answers & zero-click visibility
Where: Featured snippets, voice assistants, AI Overviews
Measures: Snippet appearances, voice captures
Best for: High-intent answers, local & voice

🤖 GEOGenerative Engine Optimisation

Goal: AI citations & brand authority
Where: ChatGPT, Gemini, Perplexity, Copilot
Measures: Brand mentions in AI responses
Best for: Authority, trust & AI-era credibility

Why It Matters Now

Search didn't evolve. It transformed.

Over 65% of searches now end without a click. AI tools answer questions before most users reach a website. Businesses that wait to adapt are not standing still; they are falling behind. The good news: most of your competitors are not doing this yet.

The Problem

Your site ranks. Nobody sees it.

AI Overviews, featured snippets and voice results push traditional links further down the page; or bypass them entirely. A page-one ranking no longer guarantees visibility.

The Opportunity

Most businesses aren't optimised for AI. Yet.

AEO and GEO are still emerging disciplines. Businesses that invest now establish authority before the market catches up. First-mover advantage in AI search is real and measurable.

The Outcome

Visibility that works across every platform.

A combined SEO, AEO and GEO strategy means your business is found on Google, cited by ChatGPT and spoken aloud by Siri. Complete search visibility, not just one slice of it.

Common Questions

Questions we get asked before we get started.

Do I need all three? SEO, AEO and GEO or can I start with one?

Most clients start with SEO as the foundation, since AEO and GEO build on top of it. However, if your business has a specific priority; such as appearing in AI answers quickly. We can focus there first. We will recommend the right approach based on your situation, not a one-size-fits-all package.

How is GEO different from just writing good content?

Good content is necessary but not sufficient. GEO requires your content to be structured, authoritative and consistent across all digital touchpoints in a way that AI systems can understand, trust and cite. That means specific technical implementation, entity optimisation and authority-building that goes beyond standard content creation.

How long does it take to see results from AEO or GEO?

AEO results, featured snippet appearances, voice search captures; can be visible within 4–8 weeks on well-structured content. GEO, being dependent on AI model training cycles and authority accumulation, typically shows measurable citation results within 3–6 months. SEO timelines vary by competitiveness, though technical improvements often have faster impact.

What does the AI Audit process look like from our side?

We arrange structured sessions with each of your relevant departments; typically 60–90 minutes each. The format is conversational, not technical. We ask the right questions, observe your workflows and document opportunities. You receive a written report and a follow-up presentation within an agreed timeframe. The entire process is designed to create minimal disruption to your team.

Can you measure whether our brand is appearing in AI-generated answers?

Yes. We use a combination of manual testing, specialist monitoring tools and periodic AI response auditing to track how and where your brand appears across ChatGPT, Gemini, Perplexity and other platforms. We report on this clearly and adjust the strategy accordingly.

We already have an SEO agency. How does this fit with what they do?

We can work alongside your existing SEO provider, focusing specifically on AEO, GEO and AI strategy while they manage your traditional rankings. Alternatively, we can take a fully integrated approach. We are straightforward about which arrangement makes more sense for your situation.

Not sure where your business stands? Let's find out.

Tell us about your business and where you want to be seen. We will show you what is possible and what actually makes sense to do first.

Start the conversation See our other services

Be the answer, not just a link.