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Insights

Thinking on web design, AI search, SEO, AEO and everything in between.

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How to get your business cited by ChatGPT and Google Gemini
Web Design
How to get your business cited by ChatGPT and Google Gemini
GEO is the discipline nobody is talking about yet. The businesses that act now will own their category in AI search.
What is technical SEO and why does it matter for small businesses?
SEO
What is technical SEO and why does it matter for small businesses?
Technical SEO sounds intimidating. It is not as complicated as it sounds and for small businesses, a few key fixes can make a significant difference.
Why your website ranks on Google but nobody clicks
SEO
Why your website ranks on Google but nobody clicks
Zero-click searches now account for over 65% of all queries. Here is what that means for your traffic strategy.
What is AEO and why should your business care in 2026?
Web Design
What is AEO and why should your business care in 2026?
Answer Engine Optimisation is transforming how businesses get found online. While most companies are still focused on traditional SEO, the smartest ones are already optimising for AI answers.
The difference between SEO, AEO and GEO explained simply
Web Design
The difference between SEO, AEO and GEO explained simply
Three acronyms, one clear objective: being found everywhere that matters. Here is what SEO, AEO and GEO actually mean and how they work together.
Landing page vs full website... which do you actually need?
Web Design
Landing page vs full website... which do you actually need?
The wrong choice costs you money. Here is a straight answer based on your business goals, not our margin.